{"id":14860,"date":"2022-06-13T05:15:44","date_gmt":"2022-06-13T05:15:44","guid":{"rendered":"https:\/\/undergroundnews.co.uk\/?p=14860"},"modified":"2022-06-13T05:15:47","modified_gmt":"2022-06-13T05:15:47","slug":"russia-opens-affordable-mcdonalds-outlets-with-different-name-logo","status":"publish","type":"post","link":"https:\/\/undergroundnews.co.uk\/?p=14860&lang=en","title":{"rendered":"Russia opens affordable &#8216;McDonald&#8217;s&#8217; outlets with different name, logo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Mishaal Arshad C.M Underground News<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>McDonald&#8217;s MCD.N restaurants open in Russia with new name and logo.<\/strong><\/li><li><strong>Famous Golden Arches have been taken down and replaced.&nbsp;<\/strong><\/li><li><strong>Big Mac and other burgers and desserts such as McFlurry are missing from menu.<\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-cnvs-separator-id-1655097165871\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s&nbsp;<a href=\"https:\/\/www.geo.tv\/latest\/Russia%20to%20reopen%20new%20'McDonald's'%20after%20doing%20away%20with%20old%20logo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MCD.N restaurants opened<\/strong><\/a>&nbsp;their doors in Moscow once again on Sunday under new Russian ownership and a new name, &#8220;Vkusno &amp; tochka,&#8221; which translates as &#8220;Tasty and that&#8217;s it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what we know:<\/p>\n\n\n\n<h2 id=\"logo\" class=\"wp-block-heading\">Logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The famous Golden Arches have been taken down and replaced with a new logo, resembling a letter &#8220;M&#8221;, comprising two fries and a hamburger patty against a green background.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chief executive Oleg Paroev said the new company had settled on the new name \u2014 a closely guarded secret \u2014 only the day before the launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was some speculation on social media about how best to translate the new name into English. &#8220;Tasty and that&#8217;s it&#8221; was broadly adopted, although another suggestion was: &#8216;Tasty. Full stop.&#8217;<\/p>\n\n\n\n<h2 id=\"branches\" class=\"wp-block-heading\">Branches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vkusno &amp; tochka&#8221; reopened on Sunday in Pushkin Square in what was McDonald&#8217;s first restaurant in Soviet Moscow in 1990, when it sold as many as 30,000 burgers, but the queue outside the restaurant was much smaller than three decades ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The chain will keep its old McDonald&#8217;s interior but will remove any trace of its former name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Initially, 15 rebranded restaurants will open in and around the capital, followed by another 200 restaurants by end-June and all 850 by the end of summer, executives said on Sunday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new owner said up to 7 billion roubles ($126 million) will be invested this year in the business, which employs more than 50,000 people.<\/p>\n\n\n\n<h2 id=\"menu\" class=\"wp-block-heading\">Menu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s flagship Big Mac and other burgers and desserts such as McFlurry are missing, but other popular items are on a smaller menu and sold at slightly lower prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A double cheeseburger was going for 129 roubles ($2.31) compared with roughly 160 at McDonald&#8217;s and a fish burger for 169 roubles, compared with about 190 previously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paroev said the chain would keep prices &#8220;affordable&#8221;. He said they would likely rise due to inflation, but not higher than its competitors, he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most ingredients come from within Russia, but some items weren&#8217;t immediately available due to logistical difficulties and because some suppliers had left Russia. For instance, it needs to find a new soft drinks supplier after Coca Cola suspended business there.<\/p>\n\n\n\n<h2 id=\"ownership\" class=\"wp-block-heading\">Ownership<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Siberian businessman Alexander Govor has taken over the franchise operation through his firm GiD LLC. He had been a McDonald&#8217;s licensee since 2015 and had helped the chain expand into remote Siberia, where he operated 25 restaurants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Russian authorities have said McDonald&#8217;s will have an option to buy its restaurants back in 15 years.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Govor told reporters on Sunday that the price he paid was &#8220;far lower than the market price&#8221; and had been a &#8220;symbolic&#8221; figure. The U.S. chain booked a $1.4 billion charge for the deal. McDonald&#8217;s did not respond to a request for comment on the price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Russia and Ukraine accounted for about 9%, or $2 billion, of McDonald&#8217;s revenue last year.<\/p>\n\n\n\n<h2 id=\"management-and-staff\" class=\"wp-block-heading\">Management and staff<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">McDonald&#8217;s former Russian head, Paroev, is running the business. Until the takeover, he had worked for McDonald&#8217;s for seven years, including as chief financial officer of the Russian business for six and a half years until November 2021, according to his LinkedIn profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He was appointed Russia&#8217;s McDonald&#8217;s CEO in February, weeks before Moscow sent tens of thousands of troops into Ukraine on Feb. 24.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Govor will retain the chain&#8217;s tens of thousands of employees for at least two years, the U.S. company said.<\/p>\n","protected":false},"excerpt":{"rendered":"Mishaal Arshad C.M Underground News McDonald&#8217;s MCD.N restaurants open in Russia with new name and logo. Famous Golden&hellip;\n","protected":false},"author":3,"featured_media":14865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[76,71,34],"tags":[],"class_list":["post-14860","post","type-post","status-publish","format-standard","has-post-thumbnail","category-important-news","category-latest-news","category-world","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/14860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14860"}],"version-history":[{"count":1,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/14860\/revisions"}],"predecessor-version":[{"id":14866,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/14860\/revisions\/14866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=\/wp\/v2\/media\/14865"}],"wp:attachment":[{"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/undergroundnews.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}